VIDEO FOR LAW FIRMS

Trust before the first call.

Brand films, attorney profiles, and testimonial work that earn the call before a prospect even picks up the phone. Cinematic production, on your firm's terms.

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5× GOLDEN GAVEL WINNER16× GOLDEN GAVEL FINALISTAVVO 10/10SUPER LAWYERS RECOGNIZEDBAR COMPLIANT IN ALL CLIENT STATES

Where Others Miss

Three reasons growth stalls and how we fix each.

The agencies you've heard of don't know your bar rules.

We've watched generic shops put firms one ad away from an ethics complaint. We built our playbook reading the codes, by state, by practice area, line by line. Compliance isn't where we end the brief. It's where we start it.

Referrals aren't a strategy. They're a coincidence.

Your best intake channel is getting thinner every year. The firms still growing have built an owned pipeline (search, content, paid, brand) that doesn't depend on someone else's Rolodex.

Everyone bid the same keywords. So everyone lost.

PI in your market is a cost-per-click bloodbath. The way out isn't more budget. It's sharper creative, smarter negatives, and landing pages that convert the clicks you've already paid for.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

The film that wins them over

A polished centerpiece film for your homepage and top ads. The piece that takes a stranger from "who is this firm" to "this is the one I want."

Meet your attorneys

Short interview pieces that introduce the people clients will actually work with. On most law firm websites, this is the video that turns visitors into calls.

Client stories that prove it

Real clients telling their story, filmed with care and edited to feel like honest proof, not a sales pitch. We keep every story within your bar advertising rules.

Months of social from one shoot

Short, upright clips made for Instagram, TikTok, and YouTube, cut from the same footage. One day of filming gives you months of posts to share.

The Process

How engagements actually unfold week by week.

Plan the shoot

We settle the idea, the script, the location, and the shot list before anyone picks up a camera. We also check the script against your bar advertising rules at this stage.

Filming day

A senior director and crew come to you. Most projects film in a single day; bigger packages with several pieces take more.

Editing

We handle the color, sound, graphics, and music, all in-house. You get two rounds of changes, with no extra charges for revisions.

Delivery and rollout

You get the finished videos sized for every place you will use them, plus a six-week plan for posting them so you get the most from the investment.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier

Who films youA junior, one-person crewA senior director and full crew

The person behind the camera decides how the final video looks: the lighting, the framing, the way the camera moves. To save money, many agencies send one junior operator. We send a senior team on every shoot, so your video looks deliberate, not just recorded.

SoundThe microphone on the cameraClean, professional sound

People will forgive a lot, but not bad sound. The microphone built into a camera picks up the whole room. We use proper clip-on and overhead mics and then balance the sound afterward, so voices come through clean. It is the biggest quality gap in cheap video.

Where you can use itOne wide videoSized for every place you post

One wide video is not enough anymore. We film and edit so you get the right shape for each place: wide for YouTube and your website, upright for Instagram and TikTok, square for feeds, and short fifteen and thirty second cuts for ads. One shoot, many uses.

After deliveryHanded off, then silenceA six-week posting plan

Most video ends up buried in a shared folder and forgotten. We include a six-week plan for posting: which video goes where, in what order, with what wording. The videos keep working for you after the bill is paid.

Staying within the rulesLeft for you to sort outHandled before we film

Law firms have to follow bar advertising rules on disclaimers and on how client stories are told. We sort this out before filming, so the shoot and the edit do not have to be redone after a problem is spotted.

Questions

Everything you’d ask on a first call.

Three to six weeks from first idea to finished video for most projects. A bigger centerpiece film with several days of filming runs six to ten weeks. You get a fixed timeline in the proposal, with no surprise add-ons.

No, we come to you. Most filming happens in your office or a spot that suits your firm. Travel is included for projects above a baseline budget.

Very common, and not a problem. Our directors keep it like a relaxed conversation rather than a script. Most people settle in within the first fifteen minutes, and the best moments are the unscripted ones.

We check the script and the client stories against your state bar advertising rules before we film, and again before we hand over the finished video, so nothing has to be redone later.

Yes, and it should be. One day of filming gives you material for your homepage, social posts, and ads. We plan the shots around using the footage in many places from the start.