PPC FOR MED SPAS & AESTHETIC PRACTICES

Fill every chair. Book every consult.

Google, Meta, and TikTok campaigns built for the way aesthetic patients actually decide. Procedure-appropriate creative, consult-first landing pages, and offers that convert.

AESTHETIC SPECIALISTSINJECTABLES EXPERTSPROVIDER-LED CREATIVEADA AA+CONSENT-TRACKED B&A
MED SPASPLASTIC SURGERYINJECTABLESAESTHETIC DERMATOLOGYLASER & BODYWELLNESS & IVMED SPASPLASTIC SURGERYINJECTABLESAESTHETIC DERMATOLOGYLASER & BODYWELLNESS & IV
Where Others Miss

Three reasons growth stalls and how we fix each.

1

Followers aren't bookings.

A beautiful feed is a vanity asset. The book gets filled by a converting website, owned channels, and offers built around the procedures that actually move revenue.

2

Generic spa copy doesn't sell procedures.

"Look your best" doesn't rank, doesn't convert, and doesn't differentiate you from the chain down the street. We write for the procedure, the concern, and the patient's decision, not the brochure.

3

Discounts train patients to wait.

Discount-everything marketing protects no one's margin. We build membership programs and offer structures that protect provider economics, and still make the consult easy to book.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

Top of Google when patients search

When someone searches for the treatments you offer, your ad is right at the top. We aim every dollar at booked consults, not clicks, and cut the searches that waste your budget.

In the feed on Instagram and Facebook

Ads that stop the scroll: short before-and-after videos, provider intros, and membership offers, made to look like content patients want to watch, not a banner ad.

On TikTok and short video

Demo videos that feel like real posts, not ads. Creator-style clips and provider demos that bring in consult requests, often at a lower cost than Instagram and Facebook.

Offers and pages that book

Membership offers, first-treatment specials, and package deals patients say yes to. Each one lands on a page built for that treatment, which we test and improve every month.

The Process

How engagements actually unfold week by week.

01

Review your accounts

We go through your Google, Instagram, Facebook, and TikTok ad accounts, find where money is being wasted, make sure bookings are being counted right, and check which offers are ready to run.

02

Build the offers

We shape the right offer for each treatment and package, then build the pages and forms so a click turns into a booked consult before we put more money behind it.

03

Launch and improve

Ads go live across the channels that fit. We watch spend every day, refresh the videos and images every week, and meet with you each month to review what is working.

04

Scale up

Once the cost per booked consult settles at a number that works for you, we spend more behind it. We add new treatments and locations as they are ready.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier
Creative approachStock photo + bolded priceProvider-led + patient stories

The common aesthetic ad is a stock headshot with "Botox $11/unit" in bold. It trains the audience to wait for the next discount. Provider-led creative, real treatment rooms, and consented patient stories build the trust that books a consult instead of chasing the lowest price.

Where your ads runGoogle onlyGoogle, Instagram, Facebook, TikTok, YouTube

Patients rarely decide on Google alone. They scroll Instagram and TikTok for months before they ever search. Running only on Google means you pay top dollar for the final click while someone else gets discovered first. We run across the places patients actually look, from first glimpse to booking.

ReportingClicks + impressionsCost per booked consult

A click on your ad is not a consult. We pass booking events from your practice platform back into the ad platforms so the number you see in reporting is cost per actual booked consult, not cost per someone-who-clicked-a-button.

Offer strategyDiscount everythingMemberships + anchor offers

Heavy discounting compresses your margin and attracts patients who will not come back at full price. A membership program and anchor packages let you offer a front-door deal that still protects provider economics and drives lifetime value.

Contract lengthAnnualQuarter-to-quarter

A twelve-month minimum is how an agency charges for six months of real work. Quarter-to-quarter keeps the program honest: if the math is not working, you are free to leave.

5×
Golden Gavel Wins
16×
Golden Gavel Finalists
6
Years Specialist Practice
Questions

Everything you’d ask on a first call.

Most accounts see a 20 to 40 percent drop in cost-per-consult within 60 days of takeover, just from structural fixes and creative upgrades. Real scaling typically takes 3 to 4 months once we have clean conversion data to optimize on.

It depends on the treatment, your area, and your providers. Google search is usually the foundation. Instagram, Facebook, and TikTok bring in lower-cost consults from younger patients. We pick channels on what brings in booked consults, not on trends.

We have our own creative team. We write the ads, film them at your practice with your providers, and test new ones every week. An ad only keeps running if the numbers earn it.

We set up tracking so we can count booked consults without ever passing along a patient’s private health details, and we keep follow-up ads off sensitive treatment pages. It stays on the right side of the privacy rules.

Management fee scaled to spend, quarter-to-quarter. Media spend is yours, billed directly by the platforms. We do not mark up media.

Free audit · No obligation

Audit My Ad Spend

We’ll read your current setup the way a prospect would and tell you the three things we’d change tomorrow. No sales pitch, just the numbers.