Instagram followers behind Dr. Emer’s practice, plus 323K YouTube subscribers and 131M views. We built the engine that turns his videos into pages that rank: 28 video pages in September alone.
Read the story5× Golden Gavel Winner · Law Firms & Aesthetic Practices
Be theoutlier.
Signed cases for law firms. Booked consultations for plastic surgeons and med spas. One award-winning team that runs all of it.
In every market, most practices look the same.
Clients choose the one that doesn’t.
We build that one.
The results
1M+
Two worlds.One standard.
What we do
Eight disciplines. One creative team.
Social. Web design. SEO. Paid media. Video production. Email. Brand. Public relations. Each one is a service line. None of them work in isolation, which is why we won’t sell them that way.
- Social MediaA voice that sounds like a person, not a paralegal. Authority by being interesting, not by posting more often.
- Web DesignSites that get mistaken for fashion brands. Then quietly out-convert the templated ones.
- SEOWhen a client Googles “how do I get out of this” at 2am, we make sure you’re the first one they call.
- PPCWe spend your media budget like it’s ours. Fewer impressions, more signed retainers.
- Video ProductionTestimonials that don’t look like testimonials. Firm films that play like documentary.
- Email MarketingThe unsexy channel that closes more business than any other, when someone bothers to write it well. We bother.
- BrandIdentity systems built for the long horizon. The kind that don’t need a redesign every three years.
- Public RelationsReal news coverage no ad budget can buy. On-camera segments that build authority and keep working long after they air.
- All of it, OCA BridgeA fractional CMO plus the whole team
Why we do this
Your competitors all sound the same.You won’t.
Outlier exists because most marketing made for specialized industries is, frankly, embarrassing. Stock photos of gavels. Hero headlines that could be swapped between any two firms in the country and no one would notice. Work that could belong to anyone, which means it belongs to no one.
That’s where we come in. Corey and Lora run Outlier, backed by a hugely talented group of creative professionals who know niche industry creative well. Good marketing has to speak the language of its industry and resonate with the specific people it’s trying to reach. What works for a consumer brand falls flat for a law firm, and what lands in one niche is noise in another.
And the rules are real. State bar advertising codes. Platform policies on what you can and can’t show. We read them too. But the rules don’t excuse poor, cookie-cutter work.
And it’s an honor to support what our clients do best, with what we do best.
Meet the teamThe partners
You work withthe partners.Every week.
No account managers in the middle. Corey Larson and Lora Smiley run every engagement, with the same designers, strategists and editors on your work for years, not months.
- 5×Golden Gavel winner, 16× finalist
- 2026On Business Wire: our PR partnership with The Aura Agency ↗
- Studio2219 Main Street, Santa Monica









Meet the team
Recognition
Five Golden Gavels. Sixteen finalist nods.The kind of client list that doesn’t ask for case studies.
- 5×
- Golden Gavel Wins
- 16×
- Golden Gavel Finalists
- 6
- Years Specialist Practice
Questions
Questions we get a lot.
Mostly. Legal and aesthetic medical are our deepest specialties, and that's where the awards came from and where the team's instincts live. We'll take on growth-minded brands outside those verticals when the fit is genuinely there, but we say no more often than yes.
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Ready when you are
Let’s make youthe outlier.
One free conversation. No pitch deck. We’ll read your current marketing the way a prospect would, and tell you the three things we’d change tomorrow.
Start a project →Or see more work
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