5× Golden Gavel Winner · Law Firms & Aesthetic Practices

Be theoutlier.

Signed cases for law firms. Booked consultations for plastic surgeons and med spas. One award-winning team that runs all of it.

In every market, most practices look the same.

Clients choose the one that doesn’t.

We build that one.

The results

EMER MED

Instagram followers behind Dr. Emer’s practice, plus 323K YouTube subscribers and 131M views. We built the engine that turns his videos into pages that rank: 28 video pages in September alone.

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Mirador Law

Signed-case conversions in a single month, across three Bay Area offices.

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Mirador Law

Cost per conversion, down from $1,401, while volume doubled.

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Simon Law Group

Instagram growth over a five-year partnership, and a 2024 Golden Gavel finalist for Best Social Media and Best Digital Entertainment.

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Altair Law

Instagram growth in three years, from 12 followers to 1,962, with a 10× lift in organic video views across six services we run end to end.

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Two worlds.One standard.

Why we do this

Your competitors all sound the same.You won’t.

Outlier exists because most marketing made for specialized industries is, frankly, embarrassing. Stock photos of gavels. Hero headlines that could be swapped between any two firms in the country and no one would notice. Work that could belong to anyone, which means it belongs to no one.

That’s where we come in. Corey and Lora run Outlier, backed by a hugely talented group of creative professionals who know niche industry creative well. Good marketing has to speak the language of its industry and resonate with the specific people it’s trying to reach. What works for a consumer brand falls flat for a law firm, and what lands in one niche is noise in another.

And the rules are real. State bar advertising codes. Platform policies on what you can and can’t show. We read them too. But the rules don’t excuse poor, cookie-cutter work.

And it’s an honor to support what our clients do best, with what we do best.

Meet the team

The partners

You work withthe partners.Every week.

No account managers in the middle. Corey Larson and Lora Smiley run every engagement, with the same designers, strategists and editors on your work for years, not months.

Meet the team
Partners Corey Larson and Lora Smiley

Recognition

Five Golden Gavels. Sixteen finalist nods.The kind of client list that doesn’t ask for case studies.

5×
Golden Gavel Wins
16×
Golden Gavel Finalists
6
Years Specialist Practice

Questions

Questions we get a lot.

  • Mostly. Legal and aesthetic medical are our deepest specialties, and that's where the awards came from and where the team's instincts live. We'll take on growth-minded brands outside those verticals when the fit is genuinely there, but we say no more often than yes.

EMER MEDSimon Law GroupPanish Shea RavipudiManly Stewart & FinaldiVeliz LawStalwart Law GroupBringardner LawAltair LawAcademy of AI MusicKAASKendall LawFagel LawMirador LawDickerson OxtonSC Law

Ready when you are

Let’s make youthe outlier.

One free conversation. No pitch deck. We’ll read your current marketing the way a prospect would, and tell you the three things we’d change tomorrow.

Not ready to talk? Grade your website free, in about a minute.