Case Study · Legal · 5+ year partnership

Building a trial lawyer into a nationwide brand.

How Outlier Creative Agency helped Bob Simon grow from a respected trial attorney into a multi-platform content powerhouse with viral reach across millions.

Social MediaVideo ProductionPodcastBrand BuildingAI Content
Bob Simon, Co-Founder, Simon Law Group
Co-founder
Robert “Bob” Simon
The headline

Numbers that speak for themselves.

990%
Follower growth
Simon Law Group, over 5 years
104K
Followers
Planet Fun, built from zero
2.7M+
Views
Top viral post
7-10
Weekly
Videos & creatives
The client

Bob Simon isn’t your typical attorney.

He’s the co-founder of The Simon Law Group, a 9-figure personal injury practice that has recovered over $600 million in settlements and verdicts, with offices across California, Arizona, and Texas.

His ambitions extend far beyond the courtroom. He’s the co-founder of Justice HQ, a collaborative workspace network for attorneys. He created Bourbon of Proof, a podcast and bourbon brand at the intersection of spirits and law. And he launched Planet Fun, an entertainment and lifestyle brand that has exploded into viral territory.

Bob needed a creative team that could keep pace with his vision across every platform, every brand, every week.

The challenge

One person. Multiple brands. Relentless pace.

Bob had the credibility, the personality, and the ambition to build something massive. What he didn’t have was the creative infrastructure to sustain it at scale.

He needed a team that could produce 7 to 10 videos and creative assets every single week across multiple brands. Each brand had its own audience, its own voice, and its own strategy. Most agencies couldn’t handle one of these accounts, let alone all of them simultaneously.

Bob didn’t need a vendor. He needed a creative partner embedded in his world.

What we did

Full-service creative across every brand.

Video production (7-10/week)

Short-form social clips, longer brand content, and podcast episodes produced every single week across Simon Law Group, Bourbon of Proof, Planet Fun, and Bob’s personal channels.

Social media (multiple accounts)

Strategy and execution across all of Bob’s brands. Content calendars, post design, copywriting, scheduling, engagement, and analytics, with a distinct approach per account.

Bourbon of Proof podcast

Built with Bob from concept to nationally recognized brand. Production, editing, branding, and distribution at the crossroads of bourbon culture and law.

AI content at scale

AI-driven content creation that multiplies output across platforms without sacrificing the authenticity and quality his audience expects. Scale and soul, together.

The results

Numbers that speak for themselves.

Simon Law Group
Instagram followers
2,145 → 23,400
Growth rate
990% over 5 years
Top post performance
192,000+ views
Consistent post reach
10,000+ views per post
Weekly creative output
7-10 videos and assets
Partnership duration
5+ years
Planet Fun (built from zero)
Starting point
0 followers
Current following
104,000 followers
Top viral post
2.7M+ views · 56K likes · 179K+ shares
Second viral post
956K views · 9,373 likes · 1,000+ shares
Why it worked

Four things that made the difference.

01

Volume without sacrificing quality

7-10 pieces per week, every week, across multiple brands. We built the systems to sustain that pace.

02

Each brand got its own strategy

SLG, Bourbon of Proof, and Planet Fun all speak to different audiences. Each one got a distinct approach.

03

Partner, not vendor

We became part of Bob’s team. That embedded relationship is what captures his authentic voice at scale.

04

AI-powered content at scale

We manage AI content creation to multiply output while maintaining the quality his audience expects.

In our words
“The relationship started with our founder and Bob working together directly to build his brand. That close collaboration is what makes it work.”
Corey Larson · Partner & COO, Outlier Creative Agency
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