Case Study · Medical · Full-stack engagement

The biggest name in aesthetics. We run all of it.

Dr. Jason Emer is one of the most recognized cosmetic dermatologists in the world. He handed Outlier his entire digital operation: the website, the search strategy, the content engine, the patient experience, the CRM, and the AI that ties it all together.

Website RebuildSEO · AEO · GEOContent & SocialPatient ExperienceCRM & AutomationAI Systems
Active engagement · in build now
9
Systems. One partner.
Landing pages
15 in build
First system live
6 weeks
The engagement

Everything, under one roof.

9
Systems in one build
Platform, growth, and an AI command center
15
Landing pages
One for every advanced, trademarked treatment
20
Social channels
One calendar, publishing every day
6 wks
CRM delivery
A hard date on the calendar, not a roadmap
The client

When we say the best in the industry, this is who we mean.

Dr. Jason Emer is a Beverly Hills cosmetic dermatologist and one of the most recognized names in aesthetic medicine, known worldwide for pioneering work in body contouring, skin resurfacing, and advanced treatment protocols. Patients fly in from around the world. Millions follow the work online.

A practice at that level does not need another vendor running one channel. It needs a partner who can take the entire digital operation, the brand, the patient experience, and the systems underneath, and make all of it run as one machine. That is the engagement.

The challenge

A world-class practice, running on the founder’s personal attention.

The demand was never the problem. The problem was that everything behind it, the website, the follow-up, the scheduling, the content calendar, the files, still depended on one person’s time and attention to move. World-class medicine, held together by late nights.

The brief we took on: rebuild the digital front of the practice to match the caliber of the medicine, and build the systems underneath so the whole operation runs without him having to push it. Not more capability. Autonomy.

One patient record
The spine

Every system reads from one record, so nothing waits on a person to move it.

The scope

Nine systems, three tracks, one build.

Platform and growth run side by side from week one, then everything reports into a single command center.

Track one

The platform

The systems the practice runs on, built to run without anyone babysitting them.

CRM & patient records

One patient record everything reads from, with the CRM live on a six-week hard date. Charts, calls, texts, invoices, and photos on a single screen.

The front door

A patient books, registers, uploads photos, signs, and pays deposit-first, with nobody on staff in the middle. Built HIPAA-conscious from day one.

Revenue engine

Lead follow-up that runs itself on the practice’s rules, plus careful reactivation of the existing patient base behind strict do-not-contact checks.

Clinical & back office

Finished clinical notes from a transcript, mail and files that organize themselves, vendors that register themselves, and finance in one lane.

Track two

Brand & growth

The rebuild of jasonemermd.com and the engine that keeps his name everywhere his patients look.

Website & search

A complete rebuild of jasonemermd.com, 15 landing pages for the advanced trademarked treatments, and a specialty microsite. One brand system, two altitudes: pages built to be found, and pages built to convert.

SEO, AEO & GEO

Rankings are half the job now. His patients ask AI assistants first, so we optimize to be the cited answer there too. Almost nobody in aesthetics is doing this yet.

Content & social

Twenty channels with distinct positioning, fed by two streams: the procedures and results only he can film, and a daily drumbeat of explainers and platform-native content.

AI content production

A voice-and-video engine trained on his own archive, so content ships in his voice every single day, whether or not he was in the building. It markets and educates; it never diagnoses.

Track three

The command center

Where it all reports in.

One brain on top

A voice-first command center that fuses every system into a single morning brief: what the operation did overnight, and the three things that need him. He talks, it shows him, he approves.

The build, on one timeline
PlatformBrand & growthCommand center
Day-one wins
Website & search
Content & social
AI content engine
The spine
CRM & patient view
The front door
Revenue engine
Command center
Wk 1Wk 6Wk 12Wk 18Wk 22

Six of nine systems moving in week one. The pulsing dot is the CRM going live at week six.

Why Outlier

What it takes to win an engagement like this.

01

One partner, not nine vendors

Most agencies sell a channel. This engagement is the whole operation: platform, growth, and AI, designed together so nothing falls between vendors.

02

Built to run unattended

Every system ships with the automation to run on its own. The goal is not more dashboards for the doctor to check. It is a practice that runs while he operates.

03

Search and AI search

Patients now ask AI assistants before they ask Google. We build for both: pages that rank, and answers that get cited. That is where aesthetics is heading.

04

Dates, not promises

The first system lands on a six-week hard date, and the engagement is structured monthly so delivery is proven every thirty days.

Where it stands
“The biggest names in medicine don’t need another vendor. They need one partner who can run the whole machine.”

The build is live now: the new jasonemermd.com is in production, the first landing pages are in build, and the first platform system lands on a six-week date. Results will be published here as they come in, with the client’s sign-off, the same standard we hold for every case study on this site.

Outlier Creative Agency · Full-stack engagement
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