Altair Law is a personal injury trial firm that helps families and individuals find answers, direction, and relief following tragedy. Their attorneys are trial-tested and industry-recognized for achieving outstanding results in court.
The firm handles catastrophic injury, wrongful death, and complex litigation, the kind of cases where the difference between firms is measured in courtroom skill, not marketing spend.
When Altair Law came to Outlier, their Instagram had 12 followers. Twelve. No content strategy, no video pipeline, no consistent way to reach potential clients or referral sources online. For a firm with the courtroom results to back it up, the digital footprint didn’t reflect the caliber of the work.
They didn’t need a vendor swapping out a few graphics. They needed a creative partner who could build the brand from the ground up across multiple channels, produce video consistently, run their advertising, and launch a newsletter, all under one roof. Full-service, not piecemeal.
Full strategy build for Altair Law: content calendar, post design, copywriting, scheduling, and community engagement, anchored to an authentic brand voice that showcases the firm’s courtroom expertise and the human side of their work.
Consistent stream of attorney profiles, case-result highlights, educational content, and behind-the-scenes footage. Production quality and storytelling lifted views from 100–200 per video to 2,000+, organic.
Paid campaigns across social and search, optimized for reach, engagement, and lead generation, built to compound on top of the organic momentum.
All brand and promo creative for the firm, kept consistent across every touchpoint from digital ads to event materials, so the brand reads the same wherever a prospect or referral source meets it.
Launched and managed Altair Law’s newsletter program, keeping the firm top of mind with their referral network and past clients through regular, value-driven communications.
Social, video, ads, brand, promo, and newsletters under one roof. Every channel reinforced the others, so the brand message was consistent everywhere.
Starting at 12 followers meant we built the brand the right way from day one. No legacy content to work around, no bad habits to undo.
The 10× lift in video views wasn’t paid. It was production quality, storytelling, and a content strategy built around what their audience actually wants to see.
16,250% growth doesn’t happen in a month. Three years of consistent, high-quality content, strategic posting, and relentless engagement compounded into the result.
“They love working with us and our work is comparable to no other companies in the industry.”
